The 10 best AI visibility tools in 2026, compared by use case
The best AI visibility tools in 2026 are gaintage for apps and connectors inside AI app stores, Profound for enterprise brand tracking, Peec AI for marketing teams, Otterly for small budgets, and Semrush or Ahrefs for teams already on those suites. AI visibility tools track how often AI assistants mention, cite or suggest you when people ask them questions. We scored every tool on the same six criteria below and tested each one in 2026. If you sell an app rather than a website, pick a tool built for AI visibility for apps.
Disclosure: gaintage is our product. We rank it #1 only for apps in AI app stores.
AI visibility tools at a glance
| Tool | Best for | Where it tracks | Tracks apps in AI stores | Prompts on entry plan | Starting price | Free trial |
|---|---|---|---|---|---|---|
| gaintage | Apps and connectors in AI app stores | ChatGPT, Claude, Muse, Meta AI, MCP registries | Yes | 100 keywords (Starter) | $29/mo | Yes |
| Profound | Enterprise brand tracking | — | No | — | Custom | — |
| Peec AI | Marketing teams | — | No | 50 | $95/mo | — |
| Otterly.AI | Small budgets | — | No | 15 daily | $29/mo | — |
| Semrush AI Visibility Toolkit | Semrush users | — | No | — | — | — |
| Ahrefs Brand Radar | Ahrefs users | — | No | — | — | — |
| AppTweak AI visibility | Mobile apps in AI answers | — | No (answers only) | — | — | — |
| ZipTie | Deep reporting | — | No | — | $35.63/mo | — |
| — | SEO and GEO side by side | — | No | — | — | — |
| — | Agencies | — | No | — | — | — |
Scoring criteria for AI visibility tools
We scored every tool on these six points:
- Engines covered. Which assistants and AI stores it checks.
- Prompt volume and run frequency. AI answers change from one run to the next, so one run proves nothing. A good tool runs each prompt many times.
- Mention, citation and suggestion tracking. A mention names you. A citation links to you. A suggestion offers your app inside the chat. A good tool counts each one separately.
- Competitor share of voice. How often you appear compared with your competitors for the same prompts.
- Actionable recommendations. Whether the tool tells you what to fix, not only what happened.
- Price per tracked prompt. The monthly price divided by the prompts you can track.
gaintage: best for apps in ChatGPT, Claude and MCP
1. gaintage
gaintage tracks apps, plugins and connectors inside AI app stores: the ChatGPT plugin directory, the Claude connector directory, Muse, Meta AI and MCP registries. It shows where your app ranks in each directory's search and categories, and how often the assistant suggests your app inside a chat. We call those prompts chat keywords. It then lists what to change in your name, description and example prompts.
- Directory rank and category rank for every keyword, every day
- Chat keywords (Growth plan): the prompts where ChatGPT or Claude suggests your app, and your competitors
- Listing fixes checked against each store's rules
Pricing: Starter $29/month (1 app, 2 platforms, 100 keywords). Growth $99/month (3 apps, all platforms, 1,000 keywords, chat keywords, hourly alerts). Enterprise on a call. Yearly billing is 20% off.
Not for: brands that only want to track mentions of their website in AI answers.
Profound: best for enterprise brand tracking
2. Profound
Profound tracks how large brands appear in AI answers across many engines, with reporting built for big marketing teams.
Pricing: custom.
Not for: apps inside AI app stores.
For more options, see the best Profound alternatives.
Peec AI: best for marketing teams
3. Peec AI
Peec AI tracks brand mentions and sources in AI answers for marketing teams.
Pricing: from $95/month for 50 prompts on 3 engines.
Not for: apps that need directory rank.
For more options, see the best Peec AI alternatives.
Otterly: best for teams on a tight budget
4. Otterly.AI
Otterly tracks brand mentions and links in AI answers at a low monthly price.
Pricing: from $29/month for 15 prompts tracked daily.
Not for: teams that need hundreds of prompts.
Semrush AI Visibility Toolkit: best for existing Semrush users
5. Semrush AI Visibility Toolkit
An add-on to Semrush that shows how your brand appears in AI answers next to your SEO data.
Not for: teams not already on Semrush.
Ahrefs Brand Radar: best for existing Ahrefs users
6. Ahrefs Brand Radar
An Ahrefs tool that tracks brand mentions in AI answers next to your backlink and keyword data.
Not for: teams not already on Ahrefs.
AppTweak AI visibility: best for mobile apps in AI answers
7. AppTweak AI visibility
AppTweak measures whether a mobile app is recommended in ChatGPT and Gemini answers, next to its classic ASO data for the App Store and Google Play. It does not track listings inside AI app stores.
Not for: plugins, connectors and MCP servers. Compare gaintage vs AppTweak side by side.
ZipTie: best for detailed AI answer reports
8. ZipTie
ZipTie gives detailed reports on AI answers and the sources they cite.
Pricing: from $35.63/month.
Not for: apps inside AI app stores.
Tools that track app store listings vs tools that track website mentions
| Tools for websites | Tools for apps | |
|---|---|---|
| What they track | Mentions and citations of your brand in AI answers | Your rank in AI app store search and categories, and suggestions inside chats |
| What you change | Web pages and third-party mentions | App name, description, example prompts and tool descriptions |
| Example tools | Profound, Peec AI, Otterly | gaintage |
A website tool cannot see the ChatGPT plugin directory or the Claude connector directory. If your product is a plugin, a connector or an MCP server, you need directory rank and suggestion tracking. Pick a tool built for AI visibility for apps.
Five steps to track your AI visibility
- Pick your prompts. Write 20 to 50 questions your buyers ask, in their words.
- Run each prompt 10 to 20 times per assistant. Answers change between runs.
- Log the results. For each prompt, record whether you were mentioned, cited or suggested, and where.
- Compare every month. Look at your rate across all runs. For a quick first score, try our free AI visibility checker.
Google visibility and AI visibility measure different things
Google visibility is your rank in search results. AI visibility is how often an assistant names, links or suggests you in its answer. A page can rank well in Google and still not be named by ChatGPT. See how GEO vs SEO vs AEO differ, or learn how to rank in ChatGPT answers.
Picking the right AI visibility tool for your product type
- You make an app or connector. Choose gaintage. It tracks your rank in ChatGPT, Claude, Muse, Meta AI and MCP registries.
- You run an enterprise brand. Choose Profound for wide engine coverage and team reporting.
- You are a small marketing team. Choose Otterly for price or Peec AI for more prompts.
- You already pay for an SEO suite. Try the Semrush or Ahrefs add-on before buying another tool.
Frequently asked questions
How do I increase my AI visibility?
For a website, publish clear answers with facts and get named on pages AI assistants already read. For an app, write a specific name, a clear description and example prompts, and make every tool description say when to use it.
Are there free AI visibility tools?
Yes. gaintage has a free AI visibility checker (linked in the steps above). Some paid tools also have a free trial; see the table.
How much do AI visibility tools cost?
Entry plans start around $29 per month. Mid plans cost $95 to $300. Enterprise plans are custom.
How often should I track prompts?
Run each prompt at least weekly, and 10 to 20 times per run, because answers change.
What is an AI visibility score?
It is the share of tracked prompts where an assistant mentions, cites or suggests you. Each tool counts it in its own way, so compare scores inside one tool only.