App store keyword research for AI stores
App store keyword research in gaintage finds the search terms and chat prompts people use to find apps like yours in ChatGPT, Claude, Muse and MCP registries, and ranks them by how easily you can win them. It works differently from App Store keyword research. Prompts are full sentences, and the assistant reads your description and tool metadata, not a hidden keyword field.
gaintage finds the keywords and prompts you can win in each AI app store. Ideas come from your listing, your category and your competitors.
Keyword ideas
Terms pulled from your listing, your category and your competitors.
Chat prompt ideas
Full prompts people would type, grouped by topic.
Win chance
How easily you can rank for each keyword, based on who ranks today.
Find your best keywords for AI stores in five steps. Start from the job your app does.
- 01
Write down the job your app does. Use a verb and an object, like "summarize meetings".
- 02
Pull the terms your competitors rank for. See the gap against competitors before you pick.
- 03
Turn each term into prompts people would type.
- 04
Check who ranks for each one today.
- 05
Put the winners in your name, description and starter prompts.
Once you pick them, track every keyword daily in the app ranking tracker. Then write them into your listing within each store's limits.
App Store keyword research and AI store keyword research follow different rules.
| Apple App Store | AI app stores | |
|---|---|---|
| Where keywords live | A hidden keyword field of 100 characters, plus the name and subtitle | The name, description, starter prompts and tool metadata |
| Query shape | 2 or 3 words | Short terms in directory search, full sentences in chat |
| Where you rank | Search results | Directory search, categories and the plugin picker in chat |
| Data source | Search volume from the store | Directory ranks and repeated prompt runs |
The right ASO keyword tool depends on the store you optimize for.
For the Apple App Store and Google Play, a mobile ASO suite is the right choice. For ChatGPT plugins, Claude connectors and MCP servers, you need a tool that tracks both directory search and chat prompts. gaintage does both. Try the free ASO keyword tool, no signup.
Frequently asked questions.
How do I find ASO keywords?
Start from the tasks your app does. Add the terms your competitors rank for. Then check who ranks for each one today and keep the ones you can win.
What is the best app for keyword research?
For AI app stores, gaintage, because it covers directory search and chat prompts. For iOS and Android apps, use a mobile ASO suite.
What are the most searched keywords in the ChatGPT Plugin Directory?
OpenAI does not publish search volume for the directory. gaintage tracks ranks and suggestions for the keywords you add, so you can see which ones bring results.
How many keywords should I track?
Start with 20 to 50 that match your app's main tasks. Starter includes 100 keywords and Growth includes 1,000.
Is there a free ASO keyword tool?
Yes. Our free tools are on the free ASO tools page.
Related features. Use them with keyword research.
- App keyword gap
Keywords your competitors rank for that you don't.
- App listing optimization
Fixes for your name, description and starter prompts, ordered by estimated impact.
- App ranking tracker
Daily position for each keyword in ChatGPT, Claude and MCP registries.
Back to all features.