App keyword gap: what competitors rank for and you don't
The app keyword gap in gaintage lists the keywords and chat prompts where a competitor app ranks in ChatGPT, Claude, Muse or an MCP registry and your app does not. Each row shows the competitor's position, your position and a win chance, so you know which gaps to close first.
Find the keywords where competitors rank and you don't, sorted by win chance. Each row shows the competitor's position, your position and a win chance score.
Missing keywords
The competitor ranks and you don't rank at all.
Weak keywords
You rank below 10 and the competitor sits in the top 3.
Missing chat prompts
The assistant suggests the competitor and never suggests you.
Run a keyword gap analysis for your app in four steps. Start with competitors and end with listing fixes in the Opportunities view.
- 01
Pick up to 3 competitors.
- 02
Choose a store: ChatGPT, Claude, Muse or an MCP registry.
- 03
Sort the rows by win chance.
- 04
Send the rows you want to Opportunities and fix your listing there.
Most keyword gaps come from missing words in your name, description or starter prompts.
Add the missing term to your name or description
The store can only match words it finds. Add the word to your description. In ChatGPT the name is limited to 30 characters, so most words belong in the description.
Write starter prompts around the tasks your competitor wins
ChatGPT allows up to 3 starter prompts of 128 characters each. Write them around the tasks your competitor wins.
List in the same category as the competitor
If the competitor sits in a category you don't, you miss that shelf. In Claude you can pick up to five categories, and the one-liner allows 200 characters.
Close the gap by rewriting fields with app listing optimization. No competitor yet? Find new terms with app store keyword research.
Frequently asked questions.
How is win chance calculated?
It looks at the competitor's position, how many apps rank for the keyword and how close your listing text is to the keyword.
Does it include chat prompts?
Yes, on plans with chat keywords (Growth and Enterprise).
Related features. Use them to close the gap.
- App competitor analysis
Competitor rankings, share of voice in chat, and listing changes over time.
- App listing optimization
Fixes for your name, description and starter prompts, ordered by estimated impact.
- App store keyword research
New keywords with high volume and low competition for your category.
See the full app competitor analysis for each competitor.
Back to all features.