Connector description examples: what 734 Claude connector taglines tell us
The typical Claude connector tagline is 8 words and 51 characters long, according to a gaintage analysis of all 734 connectors in Anthropic's public list (October 2026). The most common first words are "search" (65 taglines), "manage" (38), "connect" (30) and "find" (30). The most common words overall are "your" (241), "data" (145) and "Claude" (114).
The 25 most popular connectors write almost the same length as the rest: a median of 49 characters against 51.
Tagline length: median of 51 characters across 734 connectors
Most Claude connector taglines are between 31 and 118 characters. Half are 51 characters or shorter. The longest is 319 characters.
| Measure | All 734 | Top 25 by popularity |
|---|---|---|
| 10th percentile | 31 characters | — |
| Median | 51 characters (8 words) | 49 characters (8 words) |
| 90th percentile | 118 characters | — |
| Longest | 319 characters | — |
Popular connectors do not write longer taglines. Length alone does not set them apart. Get app listing optimization suggestions for your own tagline.
The 15 most common words in connector taglines
| Word | Taglines |
|---|---|
| your | 241 |
| data | 145 |
| Claude | 114 |
| search | 102 |
| manage | 93 |
| access | 60 |
| analyze | 58 |
| — |
Most common first words in connector descriptions
| First word | Taglines |
|---|---|
| search | 65 |
| manage | 38 |
| connect | 30 |
| find | 30 |
| access | 28 |
| build | 24 |
| query | 23 |
| create | 22 |
162 of 734 taglines (22%) start with connect, access, manage or search.
How the 10 most popular connectors describe themselves
| Connector | Tagline | Words | Pattern |
|---|---|---|---|
| Google Drive | Search, read, and upload files instantly | 6 | Verb + object |
| Google Calendar | Manage your schedule and coordinate meetings effortlessly | 7 | Verb + object |
| Canva | Search, create, autofill, and export Canva designs | 7 | Verb + object |
| Microsoft 365 | Access your company's SharePoint, OneDrive, Outlook, and Teams directly in Claude | 11 | Data source first |
| Notion | Connect your Notion workspace to search, update, and power workflows across tools | 13 | Verb + object |
| Figma | Generate diagrams and better code from Figma context | 8 | Outcome first |
| HubSpot | CRM context for every answer, insight, and action | 8 | Data source first |
| Linear | Manage issues, projects & team workflows in Linear | 8 | Verb + object |
| Zapier | Automate workflows across thousands of apps via conversation | 8 | Outcome first |
| Airtable | Bring your structured data to Claude | 6 | "For Claude" pairing |
Six connector description patterns with real examples
Real taglines from the Claude directory.
- Verb + object. Start with what the user does. "Search, read, and upload files instantly" (Google Drive). "Manage issues, projects & team workflows in Linear" (Linear).
- Outcome first. Start with the result. "Generate diagrams and better code from Figma context" (Figma). "Automate workflows across thousands of apps via conversation" (Zapier).
- Audience first. Name who it is for.
- Data source first. Lead with the data Claude gets. "CRM context for every answer, insight, and action" (HubSpot). "Access your company's SharePoint, OneDrive, Outlook, and Teams directly in Claude" (Microsoft 365).
- "For Claude" pairing. Name Claude in the line. "Bring your structured data to Claude" (Airtable). "Your meetings, notes, and tasks from Wispr Flow, now native context for Claude" (Wispr Flow).
- Feature list. List what it does. "Search, create, autofill, and export Canva designs" (Canva). "Design, combine, and edit with Adobe pro tools" (Adobe).
Connector and plugin description rules from Anthropic and OpenAI
| Field | Claude limit | ChatGPT limit | Rule |
|---|---|---|---|
| Name | 100 characters | 30 characters | ChatGPT: no generic single dictionary words, no "MCP" or "Plugin" suffix |
| Tagline / subtitle | 200 characters | 30 characters | Say what it does |
| Long description | 2,000 characters | 4,000 characters | Accurate. No comparisons, pricing or promotions (ChatGPT) |
| Categories | 1 to 5 | 1 | Pick the ones users browse |
| Starter prompts | none | up to 3, 128 characters each | Show real tasks |
| Tool descriptions | must say what the tool does and when to use it | start with "Use this when..." (best practice) | No text that tells the AI to prefer your app |
How to write a connector description
Five steps from first word to test.
- Start with the job. Open with a verb the user would say: search, manage, create.
- Name the data source. Say which app or data Claude gets, such as "your Shopify store".
- Keep it under about 60 characters. The median tagline is 51 characters.
- Leave out claims and comparisons. Both stores reject promotion and comparisons with other products.
- Test with prompts. Write direct, indirect and negative prompts and check that the AI picks your tools when it should.
Check yours free: grade your AI app listing in 30 seconds. Ready? Learn how to submit a Claude connector.
Rewrite your tagline with app listing optimization suggestions in gaintage.
Methodology
- We pulled the public connector list from claude.com/connectors on 2026-10-03 (734 connectors, no login).
- We used the
oneLinerfield as the tagline. - We lowercased the text, split it on non-letters and removed common stopwords such as "and" and "the".
- We counted characters, words and first words. We compared the top 25 by
popularityScorewith the other 709.
What we did not measure: whether tagline changes move rank or installs. Anthropic does not publish install counts. For the full dataset, see our Claude connectors statistics.
Cite this study
Free CSV and embed code.
Cite as: gaintage, "Connector description examples: what 734 Claude connector taglines tell us", October 2026.
Frequently asked questions
How long should a Claude connector description be?
Keep the tagline near 50 characters and 8 words. That is the median across all 734 Claude connectors.
Can I compare my connector with competitors in the description?
No. OpenAI forbids comparisons with other products, and Anthropic's review rejects promotional text in tool descriptions.
Does the description affect ranking inside Claude?
Anthropic does not publish a ranking formula. Its review asks that tool descriptions say what each tool does and when to use it, which is the text an AI reads when it picks a tool.
How do I write a ChatGPT plugin description?
Use a name and subtitle under 30 characters each, a long description under 4,000 characters, and up to 3 starter prompts. Start tool descriptions with "Use this when...".